Napoleon Brand Story

How They Began

In 1976, Wolfgang Schroeter, a skilled tradesman living in Canada, began Wolf Steel. Wolf Steel got their start by crafting steel railings. Shortly after, in 1978, Wolfgang's father-in-law was looking to purchase a wood burning stove. As Wolfgang's business was slow, he offered to make one. The design and execution of this wood burning stove was a success. With a cast iron frame and glass door, it was the first of its kind. Schroeter's vision and determination grew into a successful business. Throughout the 1980's and 1990's, the company continued to distribute wood burning stoves across Canada and the US.

Unfortunately, the stove business was mainly focused throughout the colder months of the year. Subsequently, this led to many yearly layoffs for the company. In an effort to expand business and retain employees all year long, Wolfgang knew they needed to expand their product assortment. This led to the idea of creating their own gas grills.

Wolfgang Schroeter closely studied all other grills on the market and decided to create his own model. He chose to combine all their best features into one. In 1995, the Napoleon Brand was founded with the goal to produce high-end gas grills that stood out in the marketplace. The Napoleon Brand set forth with the idea of creating a gourmet grill brand with a justified price tag.

Let's explore some of their most popular product lines available today.


Napoleon Prestige PRO Series

The Napoleon Prestige Pro Series takes grilling to the next level. It's more than just a grill, it's the crown jewel of any backyard. With full spectrum LED lighting, interior Halogen lighting and hologram proximity lighting, grilling with style has never been easier. The 9.5mm Stainless Steel Iconic Wave Cooking Grids are virtually maintenance-free, allowing less time cleaning and more time enjoying. Make food prep easy with the integrated ice bucket and cutting board. Once it is on the grill, kick back, grab a cold one and relax.

Napoleon Built-In 700 Series

The Napoleon Built-In 700 Series sets a new standard for Built-In Grills. The high-quality 304 Marine Grade Stainless Steel construction provides durability to last a lifetime. The 9.5mm cooking grids are made from the same and provide iconic Wave sear marks while remaining maintenance-free. Signature Napoleon features such as the Jetfire Ignition System and SafetyGlow knobs are just the icing on the cake. With a true built-in design, generous cut-out tolerance and interconnected lighting system, the 700 Series takes it to a new age of Built-In Gas Grills.

Napoleon Today

Over the years, Napoleon has grown into the largest privately owned manufacturer of grills in North America. They have quickly become one of the most recognized brand names in the outdoor living industry. Napoleon remains a family-owned business with a commitment to offering high-quality products. They started with 5 employees working in a garage and now employ over 1600 people across 34 countries. To this day, Napoleon continues to lead the industry with their stunning designs and innovative technology.